Daimaru and the Matsuzakaya, The promotion of Mother's Day and Father's Day 2009
Client: J.FRONT RETAILING Co., Ltd.
Coordinate: Takashi Otsuka
Direction: Nobumasa Takahashi
Logo typography design, Graphic design: Hironori Inoue
In "the promotion of Mother's Day and Father's Day 2009", The Daimaru and the Matsuzakaya cooperation project, we designed the logo typography and the sales promotion tools of this promotion.
Logo
The promotion key word (love and the nature of nostalgic somewhere parents) was expressed by the logo typography of "I love MAMA". In addition, we created the logo development that had put the logo typography in the shape of "an airplane in the cloud" on "a butterfly in the flower" and Father's Day on Mother's Day.
We designed the message card that cut out, inserted the butterfly to which the blood type had been written. This massage card is printed a gratitude different in each mother's blood type is written.
Message card
We designed the message card that cut out, inserted the butterfly to which the blood type had been written. This massage card is printed a gratitude different in each mother's blood type is written.
Seal for gift packing
The seal was designed in the form of "an airplane in the cloud" on "a butterfly in the flower" and Father's Day on Mother's Day.
Logo
The promotion key word (love and the nature of nostalgic somewhere parents) was expressed by the logo typography of "I love MAMA". In addition, we created the logo development that had put the logo typography in the shape of "an airplane in the cloud" on "a butterfly in the flower" and Father's Day on Mother's Day.
Message card
We designed the message card that cut out, inserted the butterfly to which the blood type had been written. This massage card is printed a gratitude different in each mother's blood type is written.
Seal for gift packing
The seal was designed in the form of "an airplane in the cloud" on "a butterfly in the flower" and Father's Day on Mother's Day.
Link
J.FRONT RETAILING Co., Ltd.
Daimaru, Inc.
Matsuzakaya Co., Ltd.