Humour is important

"LIFE" would be very difficult without "HUMOUR".

This unit is a brand as playground,  organized by director Atsushi Takayanagi and designer Hironori Inoue.
We want to shorten all the distances through the production that the maker, the user, and everyone  can enjoy.
"Everyone" are artists, factories, shops and customers.

A surprise box exists because there is somebody else.

The humour ties people, and makes the life there.
We think that it is a life to connect the person with the person.


Atsushi Takayanagi (Merchandiser)
Hironori Inoue (Graphic / Logo designer)

Active period

2008.May - 2010.May